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Official Street Cards branches out for some Korean stereotyping in this card about friendship.
Until the Camron-Jay-Z-Nas news broke, the hot January topics on hip-hop blogs were hipsters hiding their good ol’ racism behind an ironic pose and whether or not Aaron McGruder had joined the ranks of Bill Cosby when he had a resurrected Martin Luther King Jr call out a bunch of ignorant “niggas” in a Boondocks episode.
For the record, all the hub-bub about both of these issues was fairly ridiculous.
Some of you then must prefer your assumptions of ignorance to come in earnest, more in a for-us-by-us mode and devoid of any ironic or satirical intent. If so this news item from AllHipHop is right up your alley.
Presenting Official Street Cards, a business idea so ignorant we can only wish it was satire.
From the Official Street Cards About page:
Official Street Cards began as an idea and as this idea grew it became a need. Growing up in the streets of Brooklyn, we learned to express ourselves through our music, dancing, walk, talk, clothing, and our writing… that’s when we, a group of B-boys and B-girls, decided it was time to put our hip-hop culture on a greeting card, thus, the beginning of Official Street Cards. OSC not only taps into the well known Ebonics slang but also the graff art we as hip-hoppers became so familiar with. Our aim at OSC is to reach individuals who wouldn’t buy a greeting card because of its word play…to corny or to mushy. We at OSC trust that to reach our hip-hop generation you must speak the language. OSC was created on the grimy streets of Brooklyn, with the goal to reach out to many others. The beauty of hip-hop is that it starts in the hood but reaches out across the world….
Doesn’t sound all that bad right? Trust me, it’s all in the execution….
The encouragement page has two cards on it. One is targeted to an aspiring basketball player and one to a frustrated would-be mc. A greeting card intended for an mc hopeful is sort of niche isn’t it? These guys might be taking the “Long Tail” too far.
How about encouraging kids to keep up at their school work? An underrated fact is that there are more kids in the hip-hop demographic in schools on any given weekday than there are ripping mics or dunking basketballs.
Perhaps if Official Street Cards could offer their encouragement in something more academic, they wouldn’t have their only blank coming-soon page be the section for Graduation cards! How about some Quality Control to prevent this embarassment? If you don’t have any graduation cards, at least take it off the damn category list.
The flipside are the Mother’s Day selections which show two cards thanking single working moms for getting the “doe”. A fine sentiment but did they both have to be MILFy mid-riff bearing construction workers (Thing 1 and Thing 2)? Not even one option for something generically professional or just relaxing at home? Why sexy construction workers? That’s not even a stereotype!
I’ve been saving the Lock Down category for last. Allow me to have my Bill Cosby moment now….
What the hell kind of ignorant crap is this? You won’t be AIGHT, you’re in jail dummy! And you’re spending your commissary on absurd greeting cards that make it seem like it’s ok that you’re in jail. Chris Rock said it but Official Street Cards wasn’t listening, “You’re not supposed to go to jail, you low expectation having mothafucka.”
What’s next from this company? Happy 1st of the Month? Happy Born Day? “I’m Gonna Kill You”?
Finally, does the whole thing have to be so cartoony? I just feel like these characters should go back to Cita’s World or to eating their Fruit & Walnut salads from Mickey D’s or maybe to carjacking folks in GTA. Even if the pigs catch them, they’ll be aight boo. That’s just keepin’ it real.