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KRS-ONE song to be used in SUV ad · by Sach O
Mo Whips.
KRS-One’s 2001 song “Steady Bounce” will serve as the theme music behind the new marketing campaign for Chrysler’s Compass SUV, that launches on July 31st.The auto giant’s multi-million dollar campaign is targeting city residents who are college educated and between the ages of 22-30.
The Bronx-bred pioneer’s song, taken from his double CD Strictly for the Breakdancers & Emceez, is utilized in four 30-second television spots that feature dozens of bobblehead characters.
I guess slangin SUV’s is Hiphop. Unless he just doesn’t own his publishing on those songs. Either way I’m fairly sure the Prophet should check himself before he wrecks himself. The man was the world’s best emcee for a time and its kind of embarassing to see him going batshit loco on Youtube videos and then going out and advertising for Chrysler.
Comments for "KRS-ONE song to be used in SUV ad"
My man Glide would shake his head at Kris using the term “breakdancers”, there’s no such thing.
— sankofa Jul 29, 03:25 PM
Did they have someone else do the song or is it the same music from the cd? I thought it sounded different.
— Dave Jan 27, 11:15 AM