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You’re stupid. Even though last week’s gossip has already been debunked, we can report it to you today as if it’s a fact. We’ll cover our ass by hiding a brief acknowledgment that the headline and previous paragraphs are untrue somewhere in the middle, knowing full damn well that most of you won’t catch it. Then we’ll blame you for not reading the article in the comments. You like being lied to so you won’t hold us accountable anyway. Not the reader, not even the artists being lied about. You’ll all be back tomorrow even if you realize that it was bullshit today.
You’re gullible. If we make something up, it becomes true and we’ll all start saying it.
You’re petty. You really just want to know who can claim the most money, the most sales, the most fame or the most pussy, the “realest hood”, the most dumb beef and the best rapsheet. That’s your culture and those are your elements – gossip and a phony street resume. That’s why the media coverage has replaced the music as the main product of hip-hop. It’s no wonder that hip-hop news sites have taglines about “supplying the swagger” or how they’re “the most dangerous”. MC’s come and go but your news site stays bringing da realness!
You’re disconnected. It doesn’t bother you that the sidebar of your favorite news site reads like a star-studded crime blotter. It won’t phase you to learn that roughly one out of every six SOHH pages indexed by Google have the word “beef”. You don’t mind that violence is part of how you are marketed to. It’s all gravy.
You’re confused – which makes you easy to manipulate. You get active and enraged – just about things you’ve been prodded towards like Net Neutrality or what a morning show DJ said instead of things like say poverty, corporate abuses, how the government continues to fuck you, and so on…