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Lets see where to start…
“Let’s be honest, the online world and the media are not the same thing. At all.”
How do you figure? You have media sources passing information and people receiving it. Online is the uber-media because the playing field is fairly flat. Anyone can become the media online. That’s the power (or some say the problem) of this world.
Naturally, entities with money or offline media experience (like XXL) would seem to have an advantage over a blogger going it alone. But oddly the lack of money and not being tied to a real-world organization are the bloggers big advantages. Unfortunately it seems that many would rather just copy the “pro media” rather than critique, explore, filter, subvert or provide an alternative to it.
Instead they copy them especially when it comes to your #1 point… Thinking the internet has a huge demand for garbage content. Well actually some bloggers should slow down. I’m a fan of Bol but I now often skip him because he just throws up the same damn posts too often for my liking. He’s on his grind but I have to question whether he gives a shit about what he’s saying or he’s just scrambling to make quota.
There’s no rule that says you need to post daily. If you drop a golden post once or twice a week you’ll still get an audience. Better yet, you’ll get your audience. A loyal one that appreciates quality over quantity. Probably they’ll be other people in the media. There’s a power in that too… If you write for the people who write for the people you don’t have to be a slave to the whole hourly content grind. Sometimes they’ll even make posts about what you said.
Most people are drowning in the output of online media. Content has become filler for advertising. This isn’t a sustainable model. If you’re just pushing out the same crap as everyone else, people are probably already getting sick of you. You become just part of the noise.
Bloggers who approach it differently seem to get a lot of love. And if they stick to it, their following will grow. This should become especially true as RSS subscriptions grow in popularity. It’s hard to remember to check that quality site once a month when they update but if you have a subscription, you don’t have to think about it.
I agree with your points that snark and scandal may seem to be the easiest formula for results in the blog world but that’s basically a cop-out. If you look at the most popular blogs on the internet, that’s not their formula. It’s only in our niche that people believe those gimmicks are an acceptable substitute for quality writing, original stories or actually being a useful/entertaining media source.