To the tick-tock, ya don't stop

Oct 08, 2005

To the tick-tock, ya don't stop · by Rafi Kam

From HipHopCapital.com (I’m assuming it’s “Capital” in the economic sense of the word) comes the most shamless use of “hip hop” in the history of marketing.

Behold the Hip Hop Watch Battery

It looks like any other ordinary watch battery but the Hip Hop Watch Battery has got a style all its own. Believe dat.

Some explanation of this battery’s pedigree would definitely be helpful. How exactly did this become the preferred watch battery of hip hop? Maybe Flavor Flav loaded up his neck-hanging clock with about 30 of these. Or did the H.H.W.B. propel three Swatch watches back in the day to keep Bell, Biv and Devoe punctual for their dates? Maybe it is this battery that keeps fake Rolexes going for an entire video shoot?

The real question is if I’m a baller and I can rock a hundred grand on my wrist (yeah life sucks – Ha Ha) or I need to know what time it is in 5 time zones then should I really be seen with a $1.99 watch battery on 67% markdown?

Comments for "To the tick-tock, ya don't stop"

Remember when Ghostface wrote a song from his watch’s perspective? That was trippy.
— R.H.S. Oct 8, 07:38 PM
Main Time Zone is fully functional (other time zones are non-functional).
— David Oct 9, 02:59 AM
^ Ha. I didn’t even catch that.

And don’t forget the “OFF THE HOOK cubic zirconia’s”.
— Rafi Oct 9, 12:22 PM